Marketing-to-revenue intelligence

Know which marketing actually makes you money.

Connect your ads and your CRM. Big Deal Data follows every lead from the click that created it through the sale and the revenue it produces.

Start free See how it works

Connect your existing tools. No CRM replacement required.

Campaign

Nonbrand Search

Last 30 days

Spend

$8,400

Leads

61

Sales

9

Revenue

$58,200

Realized ROAS6.9x

3 deals from this campaign have sat in negotiation for 12+ days.

Connect the tools you already use.

Google AdsAvailable
HubSpotAvailable
IRSLogicsComing soon

Big Deal Data sits between your marketing and CRM. Keep the systems your team already uses.

The full economic funnel

Spend

$8,400

Clicks

2,140

Leads

61

Sales

9

Revenue

$58,200

The problem

Your ad platform sees the click. Your CRM sees the sale. Big Deal Data connects them.

Marketing data stops at the lead. CRM data starts after it. Big Deal Data joins the two so campaigns, keywords, and landing pages can be measured against the revenue they actually produce.

Marketing

Spend, campaign, keyword, ad, landing page.

Sales

Rep, deal stage, close date.

Revenue

Deal amount, attributed source, realized ROAS.

What you can finally answer

Questions your current dashboards cannot answer.

Which Google Ads keywords produce customers who actually close, not just clicks?

Which campaigns generate lots of leads but very little revenue?

Which landing pages produce the highest-value customers?

Which sales reps convert which marketing sources best?

Are weak results caused by bad leads, or deals stalling in the pipeline?

Where should the next marketing dollar go?

Campaign economics

Stop optimizing for the cheapest lead.

Cheap leads are not always good customers. Big Deal Data measures campaigns through the revenue they ultimately create.

Campaign A

CPL
$72
Close rate
8%
Revenue / lead
$310
Realized ROAS
2.1x

Campaign B

CPL
$118
Close rate
19%
Revenue / lead
$890
Realized ROAS
5.4x

Campaign B costs more per lead and makes more money.

Example data

Sales handling

Marketing does not stop when the form is submitted.

See what happened to every lead after it reached your CRM — the rep it was assigned to, the stage it reached, whether it closed, and what it was worth.

  1. 01 — Click

    Google Ads click on a nonbrand keyword

  2. 02 — Lead

    Form submitted on the landing page

  3. 03 — Synced

    Lead created as a contact in HubSpot

  4. 04 — Assigned

    Deal opened and assigned to a rep

  5. 05 — Progressing

    Deal moves through your pipeline stages

  6. 06 — Closed

    Deal marked closed won

  7. 07 — Attributed

    Revenue attributed back to the keyword and campaign

Product

One view from ad spend to closed revenue.

Google Ads and HubSpot in one dataset, joined by lead and deal, so campaign and keyword performance can be measured against sales and revenue.

Executive overview

Performance, last 30 days

vs. previous period

Spend

$24,600

Leads

318

Sales

41

Revenue

$212,400

ROAS

8.6x

CampaignSpendLeadsSalesRevenueROAS
Nonbrand Search$8,400619$58,2006.9x
Brand Search$3,1008417$96,30031.1x
Local Services$6,900528$41,6006.0x
Display Retargeting$6,2001217$16,3002.6x

Where you're losing money

Display Retargeting brings in the most leads and the lowest realized ROAS of any active campaign.

Capabilities

Follow every result back to where it started.

Campaigns

Know which campaigns create sales and revenue, not just leads.

Keywords

See which paid-search keywords create valuable customers, not just clicks.

Landing Pages

Compare landing pages by leads, close rate, and revenue per lead.

Sources

Compare Google Ads and other acquisition channels on the same outcomes.

Deals

Follow every deal from lead to close, with stage and timeline.

Reps

See win rate, average deal size, and revenue by sales rep.

Integrations

Works with the systems your team already uses.

Big Deal Data is a measurement layer, not a CRM replacement. Connect your advertising and sales systems and keep working where your team already works.

Google Ads

Available

Campaign, ad group, keyword, spend, and click data synced daily.

HubSpot

Available

Deals, deal stages, close dates, and owners synced so revenue traces back to the lead.

IRSLogics

Coming soon

Integration in development.

More integrations coming.

Who it's for

Built for companies spending real money to acquire leads.

Professional services, home services, agencies, and B2B sales organizations use Big Deal Data to see what their marketing actually turns into.

  • Run paid acquisition, especially Google Ads
  • Receive leads through forms, calls, or scheduling
  • Use a CRM to manage the sales process
  • Need to know what a lead is actually worth

Why Big Deal Data

Attribution should not end at the lead.

Follow the full funnel

Connect marketing activity to CRM outcomes and revenue.

Measure actual customer value

See closed deal amounts where connected, not just leads.

Include sales handling

Understand whether deal stage and rep performance are affecting results.

Keep your current systems

Big Deal Data connects the tools you already use instead of replacing them.

Pricing

Start with signal.

No complicated implementation. Just a clearer line from spend to closed revenue.

Free

Get the attribution foundation in place.

$0

One project · core reporting · attribution basics

Start free

Pro

Popular

Connect advertising and CRM data to revenue.

$29 / month

Google Ads + HubSpot sync · expanded retention · rep and deal reporting

Start free

FAQ

Common questions.

What does Big Deal Data do?

Big Deal Data connects advertising, website activity, and CRM data so you can see which campaigns, keywords, and landing pages create leads that turn into closed deals and revenue.

How does Big Deal Data connect marketing to revenue?

It syncs spend and click data from Google Ads and deal data from HubSpot, then attributes each closed deal back to the source, campaign, and keyword that created the lead.

Does Big Deal Data replace HubSpot?

No. Big Deal Data connects to HubSpot and reads deal data — it does not replace your CRM or your sales process.

Can I see which Google Ads keywords generate revenue?

Yes. Keyword-level reporting shows visitors, attributed revenue, and spend so you can see return on ad spend by keyword.

How does Big Deal Data attribute a deal to a campaign?

You can choose between first-touch, last-touch, linear, or time-decay attribution models to fit how your sales cycle works.

Do I need to change how my ads or CRM work?

No. Big Deal Data reads data from Google Ads and HubSpot through their APIs. It does not change your campaigns or your CRM configuration.

Make the next dollar count

Follow your marketing all the way to revenue.

Connect your marketing and CRM data and see which campaigns, keywords, and landing pages create customers who actually close.

Start free

Keep your CRM. Keep your ad accounts. Big Deal Data connects the results.